Read & Recommend

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Propaganda & Persuasion

by Garth S. Jowett, Victoria O'Donnell

Propaganda & Persuasion cover
PublisherSAGE Publications
Published2014-03-04
Pages480
ISBN9781483323527
CategoriesLanguage Arts & Disciplines

What Readers Say

Propaganda & Persuasion is the academic textbook in a reading stack that otherwise runs toward the essay and memoir end. Where Nothing Is True and Everything Is Possible is a journalist's vivid account and Amusing Ourselves to Death is a cultural critic's argument, this is the comprehensive structural treatment — history, definition, method, analysis — that gives you the framework to understand what all the other books are describing. At 480 pages it's the longest and densest book in this cluster, but readers who want to go deep on the mechanics rather than just the examples find it the most rigorous tool in the set.

Who It's For

Readers who want the full theoretical apparatus, not just the case studies. If you've read the lighter end of the propaganda reading list and want to understand the analytical framework that communications scholars and political scientists use, this is where to go. Also the book to reach for if you're writing about, teaching about, or professionally working with media and persuasion.

Reading Context

Now in its sixth edition, the most current covering propaganda through social media and the digital information environment. Used as a university textbook in communications and political science programs. Sits at the academic end of a reading list that includes Manufacturing Consent, The Origins of Totalitarianism, and This Is Not Propaganda — it's the one that teaches you how to analyze all the others.

Ways to Read This Book

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